Q Program Introduces New Logos

This summer, Coffee Quality Institute (CQI) announced the launch of new logos for its Q Program, which includes Q Arabica, Q Robusta, and Q Processing.

CQI partnered with advertising agency GSB2, headquartered in Brazil, to update the family of logos to match CQI’s current logo, which was created by the same agency in 2015. The new logos visualize a stronger link between the certification programs and the certification body, CQI. All logos now have a family of marks that match the Q from CQI’s logo, which symbolizes quality and aims to maintain a strong element in the new branding.

Launched in 2003, the Q Program was designed to train producers about cupping and its link to quality, which filled a vacuum in the market. Today the program has become “the tool of the trade,” allowing buyers to better articulate their needs and providing producers with a tool to increase competitiveness in the marketplace. With an ever-growing Q Program and an increasing need to update its original look, CQI launched the new logos to maintain a more modern, clean look that better matches the organization’s current brand identity.

For more information on how to access and use CQI's new logos, please contact info@coffeeinstitute.org.

By: Alexandra Katona-Carroll

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