After 26 years of living in the U.S. and working as an executive at DHL, Northwest Airlines and 3M, METAD’s founder and CEO, Aman Adinew, a U.S. national and Ethiopian native, returned to his birthplace to help modernize Ethiopia’s coffee industry. At the invitation of the United Nations Development Programme, Aman came in as the founding Chief Operations Officer (COO) of the now world-revered Ethiopia Commodity Exchange (ECX). As COO, Aman focused on establishing quality control and certifications, inventory management systems, and re-engineering the supply chain’s end-to-end processes. The results brought the ECX to international acclaim for its impact on farmers, and helped improve Ethiopia’s coffee brand worldwide.
But this was only the beginning of Aman’s vision. After successfully transitioning his role to new management, Aman left the ECX and began drafting plans for a new type of coffee company. He envisioned a new specialty coffee industry in Ethiopia, one that would give back to the people of his country and bring the highest quality Ethiopian coffee to consumers around the world; and so METAD was formed. Aman is a third-generation coffee farmer as well. METAD owns and operates two farms in Hambela (Guji) and Yirgacheffe (Gedeb) as well as the First SCAA Certified Coffee Quality Laboratory in Africa. Besides managing its own farms, METAD works with over 5,500 Out-growers at both farm locations. Aman holds an MBA in marketing and strategic management from the University of Minnesota's Carlson School of Management, and a bachelor's degree in Business Administration from Augsburg College in Minneapolis, Minnesota.