Joanna began her career working in youth development, science, and outdoor education at a US nonprofit organization, Sierra Nevada Journeys. Interested in advancing her education, she pursued a Master of Environmental Management from Duke University and an MBA from UNC Kenan-Flagler Business School.
Always a coffee lover, she became officially involved in the world of coffee through her master’s thesis focused on Climate Change and Coffee Communities in Latin America in collaboration with Counter Culture Coffee. Her desire to work with young coffee farmers and coffee farming communities led her to Hanns R. Neumann Stiftung. As Director of Partnerships and Strategic Initiatives, Joanna was head of North American strategic and operational planning, partnership development, and the Coffee Kids program. Joanna led the Coffee Kids program, providing training, mentoring, and micro-lending support to young coffee farmers to implement creative solutions through local enterprise development. She has also been a volunteer for the Specialty Coffee Association’s Re:Co Fellowship program for four years in a row.