Forming Market Connections
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.
-Seth Godin
Producing quality coffee isn’t the only challenge: getting it to market and finding the right buyers are obstacles that many producers face. Whether we are hosting trips for buyers or introducing new and notable coffees at a trade show, we aim to connect coffee to markets that reward quality and facilitate long-term partnerships between sellers and buyers.