Q represents QUALITY.
The Q Mark is the only third-party evaluation and verification that demonstrates to consumers the quality of the specialty or fine coffee they are purchasing, and the only one administered by CQI. Any mark that is not one of these is not Q Coffee.
Each Q Coffee product started at the farm, and producers are the key to quality. From seed to cup - growing, handling, and processing of coffee cherries ultimately determines the coffee taste (profile) and quality. Each Q coffee product has a producer story, backed by hard work and dedication to craft.
Because CQI's mission is to improve the quality of coffee and the lives of those that produce it, the Q Mark on coffee products also demonstrates our commitment to producers: funds generated from the Q Mark program are used to provide education opportunities to producers.
Look for Q coffee when you shop! Try coffee from different regions and experience regional and even farm-level diversity. Just like fine wine, coffee has an amazing diversity of flavors from origins all over the world.
Your purchase supports coffee producers and rewards their hard work delivering the best quality coffee you can buy.
If you are a roaster or importer of specialty Arabica or fine Robusta, and are interested in being part of this program and differentiating your coffees, please contact Tina Yerkes at firstname.lastname@example.org.