By Kim Ta, Q Program Account Coordinator Since 2010, Coffee Quality Institute (CQI) has offered the Q Robusta Program to create a common...Read the Whole Uncategorized Post
CQI partnered with advertising agency GSB2, headquartered in Brazil, to update the family of logos to match CQI’s current logo, which was created by the same agency in 2015. The new logos visualize a stronger link between the certification programs and the certification body, CQI. All logos now have a family of marks that match the Q from CQI’s logo, which symbolizes quality and aims to maintain a strong element in the new branding.
Launched in 2003, the Q Program was designed to train producers about cupping and its link to quality, which filled a vacuum in the market. Today the program has become “the tool of the trade,” allowing buyers to better articulate their needs and providing producers with a tool to increase competitiveness in the marketplace. With an ever-growing Q Program and an increasing need to update its original look, CQI launched the new logos to maintain a more modern, clean look that better matches the organization’s current brand identity.
For more information on how to access and use CQI's new logos, please contact firstname.lastname@example.org.
By: Alexandra Katona-Carroll
The Q Program from Coffee Quality Institute (CQI) helps foster a common language about coffee quality around the world; there are currently 6,300 licensed...Read the Whole Uncategorized Post
By: Monica Ramirez Bolek, Regional Operations & Communications Manager Last month at the 11th edition of the Cafés de Colombia Expo in Bogotá,...Read the Whole News & Articles Post