By: Lisa Conway, CQI Director of Operations Earlier this month, thousands of coffee professionals from around the world gathered in Berlin for World of...Read the Whole News & Articles Post
CQI partnered with advertising agency GSB2, headquartered in Brazil, to update the family of logos to match CQI’s current logo, which was created by the same agency in 2015. The new logos visualize a stronger link between the certification programs and the certification body, CQI. All logos now have a family of marks that match the Q from CQI’s logo, which symbolizes quality and aims to maintain a strong element in the new branding.
Launched in 2003, the Q Program was designed to train producers about cupping and its link to quality, which filled a vacuum in the market. Today the program has become “the tool of the trade,” allowing buyers to better articulate their needs and providing producers with a tool to increase competitiveness in the marketplace. With an ever-growing Q Program and an increasing need to update its original look, CQI launched the new logos to maintain a more modern, clean look that better matches the organization’s current brand identity.
For more information on how to access and use CQI's new logos, please contact firstname.lastname@example.org.
By: Alexandra Katona-Carroll
Every day, thousands of Walmart stores around the world open their doors, providing a wide variety of products to their shoppers. Among the offerings...Read the Whole News & Articles Post
This article appeared in CQI's 2018 Annual Report. Head here to read the report in its entirety. CQI’s Q Program provides a credible and verifiable system...Read the Whole News & Articles Post